snakzy

UGC Ads Prototype

by Alessandro Mazzarella

I build UGC ads by combining AI image, video, and voice generation into a single workflow. These six creatives are a small prototype campaign I made for Snakzy, just to show how I approach hooks, characters, and audience psychology in practice. Thought it made more sense to build something real instead of just talking about it.

Alessandro Mazzarella

AI Creative Director · Video Production · Performance UGC Ads

Malta (EU) · Remote 25 years old

Profile

AI Creative Director with 10+ years in professional video production (Sky Italia, Movicom Group) now specializing in AI-powered UGC ad creation for performance marketing. I build full-pipeline workflows — from AI image generation to video animation, voice synthesis, and lip-sync — producing conversion-ready 9:16 ads at scale with zero traditional production costs.

Experience

AI Creative Director Oct 2024 — Present

Freelance · Remote (Malta / EU)

• End-to-end AI UGC ad production: concept, scripting, AI image generation, video animation, voice synthesis, lip-sync, and post-production.
• Built automated ComfyUI pipelines (8 parallel workflows) using Z-Image Turbo, LTX-2.3, Kling 3.0, and ElevenLabs voice cloning.
• Consumer psychology-driven ad scripts with viral hook engineering for TikTok, Reels, and Shorts.

Senior Camera Operator & Steadicam Manager Sep 2019 — Sep 2024

Sky Italia · Milan, Italy

• 5 years operating broadcast cameras for live TV — sports, entertainment, news — multi-camera setups with zero margin for error.
• Led the Steadicam department: shot planning, rig setup, live shooting, and post-production editing.
• Deep understanding of framing, composition, lighting, pacing — directly informs AI video direction.

Aerial Cable-Cam Pilot & Operator Feb 2020 — Dec 2025

Movicom Group / Robycam Global · Milan, Italy

• Piloted Robycam aerial cable camera systems for major live broadcasts — 3D camera movements over stadiums and arenas.
• Dual role as pilot and camera operator simultaneously — real-time flight path control with live shot composition.
• Expertise in camera physics, spatial choreography, and motion control — now applied to AI video motion prompting.

Technical Skills

AI Image

Z-Image Turbo, Flux, Kling 3.0 Image Gen, ComfyUI (local GPU, GGUF quantization)

AI Video

Kling 3.0 Omni, VEO 3.1, LTX-2.3, Runway Gen-3, I2V, multi-shot storyboards

AI Audio

ElevenLabs (TTS, voice cloning), Suno (music), Kling Lip-Sync

AI Strategy

Claude, Codex, UGC scripting, hook engineering, consumer psychology frameworks

Post-Production

Premiere Pro, After Effects, CapCut — 12 years hands-on editing, sound design, color grading

Workflow

ComfyUI (8 parallel pipelines), Python automation, RunPod GPU rental, RTX 4070 local

Education

Film, Video and Photographic Arts
ITSOS Albe Steiner, Milan · 2015–2019

Languages

Italian (Native)  ·  English (Fluent)

Download Full CV